Philipp Plein Paris_George V

Retail

167 sqm

Paris, France

2017

The new Philipp Plein Paris store rises up in the middle of Champs -Élysées quarter, in the famous Avenue George V. Developed on two floors, for a total of 170 sqm, the store catches client’s eyes from the shopwindows: in one the symbol of Philipp Plein’s brand, a Swarovski™ crystal skull is circled by elegant black marble, enhanced by hexagonal led walls, whereas on the other one, to both the entrance sides, two big led walls show the videos of the latest runway shows.Entering in the store, at the ground floor, the guests can admire the accessory and women’s area, built inside “a box in the box”, where Arabescato white marble and Elegant black marble live together, alternated by polished stainless steel and golden brass, emphasising all the accessories. Going downstairs, the basement shows men’s collection: the atmosphere obtained by the black marble and glossy Afromosia wood creates continuity and reflects the brand’s power. All the space is articulated by a racks and shelves system, folding table and T-shirt displays made of black iron and black marble, lighted up by Chandeliers, composed of hand-blown Murano crystal.