Located in the fascinating city centre of Prague, surrounded by the well known Art Nouveau atmosphere, the Philipp Plein’s boutique opens its door in Pařížská 204/21. With a capacity of more than 100 sqm, the store shows the latest men, women and accessories’ collection. Walking along the street the shopwindow catches clients’ eyes with the hexagonal lighting wall, which gives the possibility to glance the accessories shown inside the store. When the clients enter in the boutique, they are circled by Gioia white and Elegant black marble, both applied in order to give accent to the collection. In the middle of the store, the symbol of Philipp Plein’s boutique, an impressive Swarovski® half crystal skull unifies the two spaces of the store. An explosion of lights coming from the hand-blown Murano glass Chandeliers, lights up the spaces of the stores, from the accessory area, to the women and men’s area, where luxurious materials, as polished stainless steel, black marble for men and white marble for women, meet to create a “box in the box”, “leitmotiv” of Philipp Plein’s store concept.