Philipp Plein Hong Kong

Retail

450 sqm

Hong Kong

2016

retailinasia.com

Developed on two floors, the magnificent 440 sq.m store attracts visitors from two different entrances. Walking in from Canton Road an external bright glass box with a suspended black Skull over the staircase, welcomes visitors inside. While climbing up the stairs, a wide Video-Wall portrays images of the latest campaign, moving up to the first floor, where a spectacular Sneaker Beast Display flaunts shoe-ware merchandise. A unique shoe-fitting area is set right in front of the Sneaker Beast Display, enhanced by the presence of two sets of legendary Eames Side Chair beam seatings. Two partition glasses enhanced with the typical Hexagonal Logo find their place right behind the seats. Exploring inside the client will be mesmerised by the polished wooden walls, backgrounds in satin black iron, “Box in the Box” Displays, which characterise the Men’s Area. On the other side, by entering from the mall’s hallway, under the Big Brand Logo, a wide window exhibits the Women’s Accessories where an elegant Hexagonal Display presents the articles. Here a Swarovski crystal Skull appears in front of the second entrance. In this part of the store the Arabesque White Marble and the satin brass frame the women’s fashion. At the very end of this area, a big Sunglasses Display attracts the clients that will glimpse at a smoked mirror staircase with two big backlit Logos. By walking down the stairs, the shopper will find himself in an intimate area distinguished by Elegant Black Marble, where the men’s collection is disclosed, here three Murano Chandeliers keep the rhythm of the space. The central one lights up a Lounge area just in front of a Champagne and Candy marble counter, that marks the arrival point of the luxurious tour of the shop.