In the city center of the Dutch creative city, even called “city of light”, Eindhoven, Philipp Plein opened his new boutique. Surrounded by the typical local architecture, the new brand’s concept enriches with rhythm and harmony the street dedicated to fashion, Hooghuisstraat. The combination between Elegant black and Arabescato white marbles gives the shopwindow a shiny light which catches client’s eye. The symbol of Philipp Plein’s brand seems to open the store: an impressive Swarovski® crystal skull stands in front of the entrance giving its welcome to all the customers. Going beyond this, it is possible to note a division inside the store: on the left, man’s area shows a lines of racks characterised by Elegant black marble and polished stainless steel; on the right, the area reserved to woman’s and kids’ collections is enhanced by the use of Arabescato white marble and golden brass. These two areas are unified on the central area of the store, with white marble flooring inserts, a folding table, a hexagonal chair with black leather and a shining Murano crystal chandelier on the top.