Philipp Plein Dubai

Retail

180 sqm

Dubai (United Arab Emirates)

2015

Powershop 5, New Retail Design, pp. 206-207, Frame Publishers, 2016

The new concept of PP Dubai boutique emphasises the dimensions of space. The boutique entrance, between the two shop windows, is dominated by the huge Svarowsky skull placed inside the impressive glass case. Starting from the skull, key element of the shop, we identify the space and its perfect symmetry is underlined by the precise succession of the displays. Black marble, black iron and mirrors for men’s displays; white marble, stainless steel and mirror for women’s displays. At the boutique centre, we discover the heart of the shop, the Accessory area embellished by the striking hand-blown Murano glass chandelier. Continuing we get to the most intimate and cosy area of the shop, the Kid’s area, anticipated by a huge golden Teddy Bear. Here the space takes more delicate tones: the white marble and the golden satin brass define the displays, while delicate boiserie decorates the walls and the whole ceiling lights up.