The Philipp Plein shop in Dalian, stands out for the magnificence of its facade with a height of 21m. The entrance, inserted between other high fashion stores, invites the clients in the elegant duplex shop of about 200 sqm. The splendour, announced from the exterior by the majestic front characterised by black glass hexagonal tiles and by the wide brand Logo, is accentuated by the black Swarovski© skull that indicates the principal entrance and divides symmetrically the ground floor space. Elegant black marble, black satin iron and mirror surround the men's area. A planned sequence of geometric displays and iconic elements, such as Murano Chandelier and hexagonal folding tables, guide the clients to the unique staircase. It is a narrow space but with a great effect where the attention is captured by the big chandelier with marble hexagons. The smoked mirror staircase covering and the accurate lighting plan generate a singular starry sky effect with the infinite repetition of the light dots. On the upper level everything changes, the tones accord with the women's area: white arabesque marble, polished stainless steel and mirror characterised the displays. In the centre a lounge area with hexagonal chairs covered with black crocodile leather has on top a big hand-blown Murano glass Chandelier . The shop areas have a versatility due to the possibility to access from corridors mall where the black marble portals frame the entrances and the lateral light-boxes. Thanks to the accurate research for the precious materials application, Dalian shop is one of the most significant example of the luxury manifestation that aims the brand guidelines.